The Solution

A Practice Development Organization Dedicated to Independent Optometry

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PEN gives practices owners choices, to fit the needs of your unique business

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About Us

Primary Eyecare Network (PEN) was founded in 1984 by a small group of private optometrists and has grown to become the preeminent network in our industry. Those early members established a high level of support for independent optometry that has endured to this day.

PEN is committed to enhancing the independent professional optometrist's ability to compete in a rapidly changing eyecare marketplace. This includes providing favorable purchasing arrangements, business management and marketing support, quality educational programs for practitioners and staff, medical billing services and other support as requested by members.